This ad featuring a deaf Dad and her daughter who wants a better father, someone who's not deaf-mute, and a Father who understand and can listen to her hopes and fears. she
always bullied by her friends in the school for having a "Deaf Dumb Dad", she looks stressed and depressed
One day, on the evening of her birthday, her dad bought a cake for her birthday present, as her father waiting at a table in front of the cake, she try to kill her self. He's alerted when he feels the thump of her body falling to the ground in the bathroom
she was immediately taken to hospital and rushed along on a stretcher, and then, we see flashbacks of her dad said a good thing to her, just in case we didn't now how good he was already
In the flashback, we'll see the father try to speak a good thing to her daughter like "eat more dear. It helps you to grow", "Be good at at school", and on her daughter birthday he wanted to apologizing for not being like other dad's "I was born a deaf-mute", "I can't speak like other dad's", "but i want you to know that i love you with all my heart"
In the end, her father then begs a doctor to takes his blood, her father makes the ultimate sacrifice to save her daughter's life
So, this ad wants to show to the audience that with this life insurance your family will assured. if there something happened, there is a "reserve fund" that insurance claims that could be used to help the family, and then the dead benefit maybe decreased at any time and the premiums maybe easily reduced, skipped, or increaced
Okay, that's my opinion about relevance between this ad with life insurance
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